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Privacy Policy

Last updated: November 3, 2026

Overview

Wise-finch ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wise-finch.com and use our services.

Information We Collect

Information You Provide

When you book a tour or contact us, we may collect:

  • Full name
  • Email address
  • Booking preferences and special requirements
  • Payment information (processed through secure third-party payment providers)
  • Communication history with our team

Automatically Collected Information

When you access our website, we may automatically collect:

  • IP address and location data
  • Browser type and version
  • Device information
  • Pages visited and time spent on site
  • Referring website addresses

How We Use Your Information

We use collected information for the following purposes:

  • Processing and confirming tour bookings
  • Communicating about your reservation and tour details
  • Responding to inquiries and providing customer support
  • Improving our website and services
  • Sending promotional materials (with your consent)
  • Complying with legal obligations
  • Preventing fraud and ensuring security

Legal Basis for Processing

We process your personal information based on:

  • Contract performance: to fulfill our service obligations to you
  • Consent: where you have explicitly agreed to processing
  • Legitimate interests: to operate and improve our business
  • Legal compliance: to meet regulatory requirements

Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Service providers who assist with payment processing, email communication, and website hosting
  • Professional advisors including lawyers and accountants
  • Law enforcement or regulatory authorities when legally required
  • Partner organizations for specific tours (with your consent)

All third parties are required to maintain the confidentiality of your information and use it only for specified purposes.

Data Retention

We retain your personal information for as long as necessary to:

  • Provide services you have requested
  • Comply with legal, accounting, or reporting obligations
  • Resolve disputes and enforce our agreements

Booking information is typically retained for seven years in accordance with financial record-keeping requirements. Marketing consent information is retained until you withdraw consent.

Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of personal information we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your information (subject to legal retention requirements)
  • Restriction: Request limitation on how we use your information
  • Portability: Receive your information in a structured, machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw consent: Withdraw previously given consent at any time

To exercise these rights, contact us at [email protected]

Cookies and Tracking

Our website uses cookies and similar technologies. Essential cookies are necessary for site functionality. Optional cookies help us analyze usage and improve services. You can control cookie preferences through our cookie banner or your browser settings. See our Cookies Policy for detailed information.

Security Measures

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These include:

  • Encrypted data transmission (SSL/TLS)
  • Secure server infrastructure
  • Access controls and authentication
  • Regular security assessments

While we strive to protect your information, no method of transmission over the internet is completely secure. We cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us so we can delete such information.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website or sending an email to registered users. Continued use of our services after changes constitutes acceptance of the updated policy.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at:

Email: [email protected]
Address: 127 Macquarie Street, Sydney NSW 2000, Australia

Supervisory Authority

If you are located in the European Economic Area, you have the right to lodge a complaint with your local data protection supervisory authority if you believe our processing of your personal information violates applicable law.

Wise-finch

Bringing Australian history to life through expertly guided heritage tours and immersive experiences.

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Disclaimer

Tours provide historical education and cultural insights. Individual experiences may vary based on weather, group dynamics, and site accessibility. Information presented represents current historical understanding and may be subject to ongoing research and interpretation. We recommend consulting professional historians for specific research needs.

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